SBiz Skyline Magazine Winter 2025 DIGITAL (1) | Page 30

30 Skyline | Edition 8 | Winter 2025
Advisers want technology that helps them to process cases quickly, work efficiently, and deliver‘ right first-time’ decisions
The changing role of technology in mortgage advice
As a technology provider, our aim is to develop tech tools that make life easier for advisers. From our experience working with mortgage intermediaries, the key challenges in their day-to-day work are:
1 Repetition – lots of rekeying data and duplicating documents
1 Waiting on client information 1 Lengthy research and info gathering 1 Multiple systems are a pain 1 Everything takes time!
Advisers want technology that helps them to process cases quickly, work efficiently, and deliver‘ right first-time’ decisions. The good news is, that mortgage technology can help support advisers through all of these challenges.
Problem: Repetition – lots of rekeying data and duplicating documents
Solution: Automation for advisers
If you find yourself rekeying client information time and time again into separate systems or across multiple documents, then there is technology available to tackle this. Mortgage Brain’ s platforms, such as CRM Brain, automatically push and pull data across systems.
What that means is, by creating a client record in one of our modules, then that data is automatically shared across the other Mortgage Brain systems you use, avoiding the need to rekeying data.
With Submissions Brain, we take it a step further, enabling advisers to complete and submit one DIP form with a set of standardised questions for up to seven lenders.
Having connected systems with automatic sharing of data cuts back significantly on the need for multiple forms, repetitive rekeying and the errors that can occur from manually inputting data again, and again, and again.
CRM Brain can also help you to keep on top of important dates, such as client renewals and new business leads, with automated prompts and nudges to let you know what’ s in the pipeline and actions needed.
Problem: Waiting on client information
Solution: Client engagement tool
In other words, a system that clients can also access to connect with an adviser. Sometimes known as a client portal, this enables borrowers to upload their own documents( such as bank statements, IDs), send and receive messages, and directly input details that might be holding up an application. They can even complete pre-assessment forms before adviser / client meetings. Portals like what we offer as part of CRM Brain, use end-to-end encryption, so client communication and data is exchanged and stored safely, far beyond what standard email or desktop folders offer.
Problem: Lengthy research and info gathering
Solution: Knowledge replication
In days gone by, advisers relied on each other and third parties for information-sharing. Today, we look to technology to provide this. Technology means that data is regularly updated so that checks, such as affordability and criteria, are completed with real-time information. For example, on Criteria Brain, if a lender has changed its product terms or rates, then those changes are updated on the system and available to advisers within 24 hours. Equally with third-party data, such as property valuations, this information is typically available at the touch of a button or the swipe of a screen, giving advisers more confidence about a mortgage solution for their client earlier on in the process.