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At Mortgage Brain, we see technology as a tool to support advisers, not to replace them. The smartest technology cannot provide the distinct human touch that comes with years of experience, or pick up on the nuances that come with face-to-face connections.
Cloë Atkinson
Chief Operating Officer Mortgage Brain
Technology, in particular AI and other automation tools, is changing how the mortgage industry operates, whether that’ s through sourcing platforms, the digitalisation of applications, making customer service more personalised, or simply helping advisers to stay on top of diaries. Technology should make life easier so that advisers can concentrate on what they do best – giving amazing support and advice to clients.
But for some, this isn’ t the case. The truth is that technology can be confusing. Knowing where to start, what’ s available, and how you can make it work for your business – it can all be overwhelming!
If this sounds familiar, then read on. We’ ll introduce you to some of the tools available, what they do, and how advisers can make the right tech choices to deliver the best solutions for the business and their clients.